It is only when human mind liberates itself of the limitations and boundaries, technology moves ahead and raises one more milestone. This is exactly what perhaps Ethan Marcotte did as he introduced the concept of creating web designs which "responds" for the screen dimensions and resolutions it is being viewed on. His applying for grants Responsive Web Design were viewed on the blog "A list Apart". Getting freedom from screen sizes and resolutions of numerous devices has turned into a liberating and perhaps creatively fulfilling experience for that web site designers.
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Within the web 0.1 era when static one-page websites were created, things were pretty much simple, a minimum of with them in the present day and age. Gradually, mobile was introduced and it experienced several transformations which continue till today. Along came other devices as well, such as Notebook and Kindle. While the marketing geeks have always remained about the pursuit for good ways of reaching the shoppers and market, web has stayed the least expensive means of emailing them (a proven way initially and two way today) with best ROI. It's opened new avenues to forge transparent and uninhibited conversations and it has hence kept marketing teams on its toes to create their communiqué or websites fitted to the not just each screen size but the features of the each medium or device.
Even though the quantity of devices will surely rise, having separate websites for each and every device can put forth a mind boggling number websites being designed, updated and managed on a daily basis. Naturally that every website may not convey exactly the same theme or essence, but demands to be created because your target audience could visualize it over a device he is most comfortable with. To top up, the audience experience of different browsers may vary vastly. Even though the technology evolves further, we'd look at independence from your limited screens of handheld devices. A chance to use any surface like a screen is probably coming!
Today, even Google recommends Responsive Web site design as his or her preferred way for building websites. Moreover, Google Analytics can provide a consolidated set of the data of your website from each device, instead of different charts and graphs for various sites.
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Responsive Web Design was obviously a term coined by Ethan Marcotte which rests around the concepts of fluid designs and content and image choreography and media queries.